The 69th International Congress of Hearing Aid Acoustics (EUHA) in 2025, a premier annual global event in hearing technology, was grandly held from October 22 to 24 at the Nuremberg Exhibition Center in Germany. On this world-class stage, Boin Hearing Technology (Shanghai) Co., Ltd. made a remarkable appearance with multiple self-developed smart hearing aid products, comprehensively showcasing the innovative capabilities of Chinese intelligent manufacturing in the field of high-end hearing devices.
The exhibition booth attracted a continuous flow of visitors, drawing hearing experts, clinicians, and distributor representatives from Germany, France, Italy, the United States, the Middle East, Southeast Asia, and other regions to stop and engage in discussions. Boin Hearing's product performance, design aesthetics, and technological innovation received widespread recognition.
During the three-day event, Boin Hearing made a remarkable appearance with its full range of smart hearing aid products, comprehensively showcasing the innovative capabilities of Chinese intelligent manufacturing in the field of high-end hearing devices.
The exhibited product lineup covered a variety of innovative technologies and usage scenarios, fully addressing the diverse needs of individuals with hearing loss across the globe. The company's self-developed core hearing aid chips and algorithm-based multi-category smart hearing devices garnered significant industry attention.
These included the Qin & Han series Behind-The-Ear Hearing Instruments, the compact and comfortable SongTong RIC hearing aid and Boin series RIC devices, as well as the Tang Chao series custom hearing aids and their carbon fiber shell versions, and the Ming Xin series custom models.
Notably, the BoPods, an ear-hook smart headset focused on "pure sound" for daily listening and entertainment connectivity, made their official debut on the international stage. As an open-ear, non-occlusive device, BoPods emphasize aesthetic comfort while combining music-grade sound quality with hearing compensation, meeting the needs of general music consumers and individuals with mild hearing loss.
With exceptional sound quality reproduction, low power consumption stability, and a user-friendly wearing experience, Boin Hearing's products became a focal point of discussion at the event. Numerous European audiology experts and industry professionals tested the products on-site. After listening to product introductions and trialing some newly developed hearing aids, Mr. Agac, CEO, and Mr. Koparir, CTO, of Germany's Ear-technic company, praised the excellent sound quality of Boin's products. Agac stated, "It allows people with hearing loss to hear natural sounds very clearly. The product's manufacturing craftsmanship is refined and trustworthy. We have decided to choose Boin as Ear-technic's long-term partner."
The Bone Conduction Hearing Aid Fourth Generation Max is a milestone achievement for Boin Hearing in the field of bone conduction technology. It targets individuals with mild, moderate, and some severe sensorineural, conductive, and mixed hearing loss, providing a safer, more comfortable, and efficient listening solution.
A director of a hearing center from Milan, Italy, remarked with admiration, "We have been constantly seeking hearing solutions that balance high performance with accessibility. Boin Hearing's products have shown us new possibilities."
Additionally, the ClearSound Pro – Self-Fitting Starry Pro conversation-enhancing Bluetooth earpiece, launched by Boin Hearing for the European market during this exhibition, generated significant attention. This product seamlessly integrates assistive listening technology with Bluetooth audio transmission, precisely meeting the needs of younger users with hearing impairment to "catch every meaningful moment" – whether during daily commutes, social gatherings with friends and family, or remote work scenarios.
"This product is small and discreet, offers clear call quality, and can directly connect to a phone for music listening, completely reshaping my perception of traditional Bluetooth earpieces," expressed a distributor representative from Saudi Arabia, who immediately indicated interest in cooperation and plans to introduce it to the high-end consumer market in his country.
As of now, distributors from Europe, the Middle East, Africa, Southeast Asia, Latin America, and other regions have initiated preliminary discussions with Boin Hearing regarding regional agency collaborations. This marks an acceleration of Boin Hearing's market penetration in Europe and countries along the "Belt and Road" initiative.
If past global expansion was about "products going out," today, Boin Hearing is enacting a deeper transformation – the "integration" of its ecosystem. As Mao Jierong, Vice General Manager of Boin Hearing, stated in an interview during the exhibition: "'Going out' is only the first step. True internationalization requires 'going in' – integrating into local technological systems, business cultures, and social needs." To this end, Boin Hearing has been actively advancing its "geographic localization" strategy in recent years, moving beyond merely exporting finished products to deeply embedding itself in regional supply chain networks through localized production, joint R&D, standard co-development, and talent cultivation.
At the German exhibition, Shi Weigang, General Manager of Boin Hearing Equipment (Suzhou) Co., Ltd., explained, "This is my second time representing Boin at an audiology exhibition in Germany and discussing with local partners the establishment of regional assembly lines, in response to the EU's policy direction favoring localized supply of medical devices. This is not only a measure addressing the trend of 'shorter supply chains' in global industry but also a reflection of our respect for and integration into regional markets."Meanwhile, Dr. Robert Xiong, General Manager of Boin Hearing US, also emphasized: "Our years of experience exhibiting in the US and Europe have taught us that the key to winning trust lies in 'product innovation and providing top-tier customer service.' Our goal isn't just to sell products; it's to build a partnership with our clients for mutual development and success."
According to reports, Boin Hearing also provides hearing screening training and technical support to "Belt and Road" countries, assisting in the establishment of local hearing intervention systems.From "Going Global" to "Entering the Local": Boin Hearing Debuts at the 2025 EUHA International Congress of Hearing"technology export + capacity building." Boin Hearing's globalization path is shifting from one-way output to two-way interaction. According to Jiang Xianquan, Chairman and CEO of Boin Hearing, the company adheres to an open innovation model of "self-led initiative with multi-party collaboration," promoting the efficient flow of Chinese and foreign technological elements through mergers and acquisitions to integrate key technological resources and joint development with overseas research institutions.
"We believe the future of hearing technology belongs to global collaboration," Jiang Xianquan emphasized during a remote connection. "Only by deeply integrating into local communities and understanding the real needs of doctors, patients, and distributors can Chinese technology truly take root."Established in 1957, EUHA is renowned as the "technology barometer" of the global hearing industry. This year's congress brought together over 500 exhibitors and tens of thousands of professional visitors from more than 80 countries to explore cutting-edge developments and future trends in intelligent hearing technology.
On this stage representing the industry's highest standards, China's Boin Hearing not only demonstrated the capabilities of Chinese intelligent manufacturing but also sent a clear signal: Chinese companies are transitioning from passive participation to active integration, and from product competition to ecosystem co-creation.Confronting the vast opportunity of 1.6 billion people globally with hearing loss (WHO 2025 data) and a market worth $42 billion, Boin Hearing will use this EUHA as a catalyst to further deepen its "geographic localization" strategy, driving the evolution from "Made in China" to "Co-created with China."Progressing from "going global" to "integrating locally," Boin Hearing is writing a new globalization paradigm for Chinese companies in the new era.
